Logotipo para concept de marca de deportes outdoor e insumos para camping.
Red River Outdoor se propone como una marca especializada en indumentaria técnica, enfocada en el estilo de vida al aire libre y deportes extremos, especialmente kayak, surf, escalada y slackline.
La estética seleccionada se define por la referencia a los códigos visuales utilizados en parques nacionales norteamericanos, utilizando una tipografía con peso y carácter que remite a los carteles grabados en madera; y la elección cromática tanto para el manejo del logo como imágenes publicitarias se caracteriza por el alto contraste y saturación.
Proyecto realizado durante el 2018.
ENG:
Logo for an outdoor sports and camping supplies brand concept.
Red River Outdoor is proposed as a brand specialized in technical apparel, focused on the outdoor lifestyle and extreme sports, especially kayaking, surfing, climbing, and slacklining.
Logo for an outdoor sports and camping supplies brand concept.
Red River Outdoor is proposed as a brand specialized in technical apparel, focused on the outdoor lifestyle and extreme sports, especially kayaking, surfing, climbing, and slacklining.
The chosen aesthetic is defined by references to the visual codes used in North American national parks, using a bold and characterful typeface reminiscent of engraved wooden signs. The color palette, both for the logo and promotional images, is characterized by high contrast and saturation.
Project completed in 2018.
